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aren’t movies such interesting things. all of a su…

aren’t movies such interesting things. all of a sudden in our lives, out pop this advertising campaign for a movie. the next upcoming BIG thing.

the previews; the reviews; the gala premiere; the sneak for the reporters to write about it; the opening date; the lead actress; the director who has directed this and that, and that; the stunning cast; the monstrous budget; the magnificent scenes; the impressive trailers; the catchy lines; the touching story; the advanced graphics…not forgetting: The Title.

and here arrives another Movie.

and here goes the reviews; the stars; the weekend takings; the rankings; the oscars…(for those who actually last somewhat longer)

but for lesser mortals, in two weeks, crowds peter out, number of screens showing the Movie slowly diminish, and without warning, without a whisper, it disappears. behind the shadow of a New Release, obscured in the fog of a Now Showing.

it disappears. never to be heard again. until HBO, until DVD, until VCD, until normal TV. and it finally takes its last breath…

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